I love this.
We generate money by serving Google text advertisments on our website GWEI.org. With this money we automatically buy Google shares via our Swiss e-banking account. We buy Google via their own advertisment! Google eats itself – but in the end we will own it!
There’s probably some wanky term for this kind of thing, but since I don’t know what it is, I’ll just stick with saying that it’s awesome on some weird level of humour.